Feature Home Page, Feature Collections or Feature Products decides what each guest post is about and where it links.
The first step of New Agent asks How should we suggest topics? Pick one of three cards:
- Feature Home Page — uses your Google Search Console keywords and your own keywords to suggest topics. Posts link to your home page. You can add keywords in the wizard's Settings step; they are merged with Search Console queries when GSC is connected.
- Feature Collections — pick specific collections; their data is used to suggest topics, and posts link to them.
- Feature Products — pick specific products; their data is used to suggest topics, and posts link to them.
Product and collection sources give the most targeted backlinks, because every post includes at least one link to the items you chose. The home page source is a good fit for brand-level keywords.