Choose how closely host stores should match your niche, and optionally limit hosts to certain categories.
Topic fit for host stores
This setting controls how closely hosts should align with your niche:
- Any non-competing store — the default and the widest pool.
- Complementary niches only — stores that sell related, non-overlapping products.
- Same broad category is OK.
- Same niche only (strict) — the narrowest pool.
Preferred host categories (optional)
Search and pick categories to narrow hosts, chosen from 18 verticals such as Apparel & fashion. No selection means no category filter, which keeps the pool widest.
Store categories come from each store's verified profile, which is built when the store runs its SEO report. Broader options find more matches early on.