Community Q&A
What does the DA badge on a store card mean?
DA is the store's Moz Domain Authority, a 1–100 score of link strength. A higher DA usually means a stronger backlink for you.
Yassine
Founder ·
The DA badge is the store's Moz Domain Authority, a score from 1 to 100 based on Moz's link data. A link from a higher-DA store generally carries more weight.
DA also matters inside Backlinker: your Get links settings filter hosts by a DA band, and when an agent runs, the post goes to the eligible connected partner with the highest DA.
Related help article: Read the guide → — Moz Domain Authority and link metrics