Community Q&A
Why do relevant hosts matter for SEO?
A link from a store in a related niche sends interested visitors and makes sense to search engines. Topic fit helps you get there.
Liam
Support ·
A backlink from a store whose readers care about your products is more natural and more likely to send real visitors. Search engines also look at context around a link.
Use Topic fit for host stores, preferred categories, language and shipping regions to favor relevant hosts, and pick products or collections that suit the host's audience.
Related help article: Read the guide → — Topic fit and preferred host categories