The Shop Name in Settings is the name other merchants see for your store in the network.
The Shop Name card in Settings holds your store's display name. When it is empty, Backlinker fills it with your Shopify store name.
Where it appears
- On your card in other merchants' Suggested stores.
- In partners' Accepted partners table and activity lists.
Use the name your customers know, so partners recognize your brand when they decide whether to connect. Keep it short and avoid extra keywords.
Note: on published guest posts, the author field shows your store's Shopify address, not the shop name.